Impact NextGen: Jazmine Coleman

Jazmine Coleman vividly remembers the first time she heard Alex Isley.

“I was a freshman at Spelman College walking down the hall on the basement floor of [Howard Harreld Hall],” she says. “Someone was playing ‘Into Orbit’ and it stopped me in my tracks.”

She became a massive fan and, in 2022, she was able to book and market her first headline tour with Live Nation. The trek sold out, and continues to be one of her great accomplishments.

“To have that full-circle moment seeing an artist I love so much receive the love they deserve from their fans and knowing I played a part in making that happen will always be, to me, one of the dopest things I’ve ever done in this industry.”

While Coleman reflects and recognizes how far she’s come since her freshman year, it does not come entirely as a surprise. Live music lives in her DNA. Her uncle produced for Bone Thugs-N-Harmony; her cousin collaborated with Nipsey Hussle. Coleman has “aunts and uncles who have sung background and toured with Andraé Crouch and The Winans, and a grandmother who is known for blessing anyone who hears her sing and play ‘Trust In God,’ a song she wrote 50+ years ago. Working in the live space is simply my version of carrying on a family legacy.”

Coleman, who now works as a Booking & Marketing Manager at Femme It Forward (a joint venture with Live Nation that’s focused on celebrating, educating, and empowering women in the industry), started out in the mailroom of CAA, landing the job in March 2016. There, she met Shirin Nurry, who took Coleman under her wing.

“I tell people all the time that Shirin Nury (CAA) was my fairy godmother in the mailroom,” Coleman says. “From the moment she came down as a trainee, we clicked and she gave me so many tools. There was no gatekeeping, just love and a desire to see each other succeed and there still is to this day. Tam Stewart is my current mentor and God couldn’t have blessed me with her at a better time. Tam has become like my big sister, encouraging me and opening my mind to new perspectives while also never allowing me to let the imposter syndrome win.”

Coleman admits she’s never had “a dream job,” she’s only wanted to follow the music. And so, while she doesn’t know where exactly she’ll wind up 10 years from now, she knows she’ll still be involved in the scene. How could she not, it’s in her DNA.