
Cem Misirlioglu โ Mdou Moctar
On the cover
Sometimes it takes the unusual to remind us of the universal. Initially, the average concertgoer might not expect to relate much to Mdou Moctar, the lanky, left-handed guitar slinger born Mahamadou Souleymane, who hails from and and is currently based in the West African Saharan desert village of Agadez, Niger, and who performs dressed in traditional Tuareg clothing and sings in Tamasheq.
That is, until he starts playing. The guitaristโs style, an otherworldly take on the Fender six-string featuring blistering, swirling Eastern-influenced melodies drenched in reverb, is full of vibrant energy and offers a familiar yet fresh blend of psychedelic rock and desert blues โ and you can boogie to it, too.
โThis music is wedding music, but itโs super raw, amps turned way past 11, itโs loud, itโs gritty,โ says Mikey Coltun, bassist and producer for Mdou Moctar, whose regular commute includes trips to Niger. โWe bring up this โrockโ thing, and at first, the guys are like, โWhat is rock? This is just what we do.โโ
โSeeing Mdou Moctarโs vision of rock music is incredible,โ adds Another Management Companyโs Daniel Oestreich. โItโs not exactly the same as the rock music you and I or Mikey grew up with, but it is. Getting to put that out there and have it be represented in the way they want it to be, to get to play with bands that highlight it and make interesting bills, itโs fulfilling and great to see it. Itโs what all bands that have a vision for themselves deserve to get to do.โ

Johnny Louis / Getty Images โ Mdou Moctar
Mdou Moctar opening for Tame Impala May 7, 2019, at Fillmore Miami Beach in Florida. The opening dates were some of the bandโs biggest performances yet.
After releasing the acclaimed Ilana: The Creator in 2019, Mdou Moctar moved to Matador Records and released Afrique Victime in May, both a sonic and social achievement with Moctar himself able to delve into lyrical themes on love, religion, inequality and colonialismโs impact on West Africa.
โIโm really happy, because with the album, I need to send a message, but I canโt get it all out by only writing my album,โ Moctar says from Niger, adding that his country hasnโt had many coronavirus cases but that terrorists and the government have taken advantage of lockdowns, preventing meetings, mosque worship and weddings. โAs for the tour, Iโm very excited, itโs been a long time in my country, and Iโm happy to see my fans.โ While saying itโs simply his job to perform and that heโs more than willing to travel the world to bring joy to music fans, Moctar and his band have put in real work on the road.
They did around 200 shows in 2019, including opening slots for Tame Impala, gigs at festivals including Desert Daze and New Orleans Jazz Fest and regular headlining club dates.
โTame Impala was a big one for us, and probably the biggest shows weโve ever played,โ says Coltun of a short run of shows the band did with the Australian psych headliners in 2019. โAlso, signing to Matador was a big thing for us, a reassuring look for us as a big rock band. Thatโs kind of the perfect fit and a label you want to be on.โ
โTheyโre definitely no strangers to touring here,โ says Ground Control Touringโs Jim Romeo, U.S. booking agent for Mdou Moctar, who has booked two previous tours for the band.
The upcoming Mdou Moctar tour, which kicks off in September at Bonnaroo, became feasible once the Tennessee megafest confirmed.
โFinally, we said everything looks like itโs good and letโs move forward,โ Romeo says. โDefinitely the audience is there, itโs selling quickly.โ The strong onsale led to second nights at Brooklynโs Music Hall Of Williamsburg and L.A.โs Lodge Room. โI didnโt want to over-book it, based on everything that was going on at the time, so we kind of stuck with what we were going to play last year and kept some dates open to add more,โ says Romeo. Sold-out gigs include two nights in Portland (Mississippi Studios), San Francisco (The Chapel) and Denver (Globe Hall). Other notable stops include the Desert Daze pre-party series at Pappy & Harrietโs in Pioneertown, Calif.
โItโs exciting, nerve-wracking and confusing all at once,โ says Oestreich of getting to this point while contending with the uncertainty of COVID restrictions. โTo have the tour be around Afrique Victime is really exciting, the response to the record and how thatโs translated to ticket sales, the response to the tour has been doubly exciting. But itโs a testament to how hard the band has worked to build a fanbase on their own to warrant having all of us come help make it happen.โ
While Moctar stresses heโs eager to play to any audience that is interested, heโs pleased with the upcoming U.S. run, which management says will be followed by Europe in spring โ22 and, after that, surely a busy summer.

Cem Misirlioglu โ Mdou Moctar
Ride Share: L-R: Rhythm guitarist Ahmoudou Madassane, bass guitarist and producer Michael Coltun, drummer Souleymane Ibrahim and Mahamadou โMdou Moctarโ Souleymane.
โIโm happy to have these new fans and to be able to play these new concert halls, that Iโm not used to at all,โ Moctar says. โIโm excited to play in these huge new places. Iโll be looking at the audience and Iโm very happy about all of this. Itโs definitely a major evolution.โ
The initial challenge of bringing an artist like Mdou Moctar to the West is to avoid getting pigeonholed as โworld music,โ as many African artists are. Theyโve largely succeeded.
โWeโve worked super hard from the beginning to maintain the true form of what Mdou Moctar is,โ says Coltun, who worked previously with the bandโs former label at Sahel Sounds before joining the band properly as bassist and producer. He was even manager (and de-facto road manager) for a time. โIโve been involved with West African groups that have unfortunately been grouped into this โworld musicโ category, and it sucks. It sucks for us and kind of sucks for everyone. Weโre all about finding interesting promoters and making sure weโre playing for the right crowd, and it means much more to us to see younger people, a mixed crowd, dancing and such.โ
Part of that appeal is the DIY ethos that shows through the bandโs music and gigs, further adding to the universal messages of justice.
โI grew up going to a lot of DIY and punk shows, and that music over there in Agadez is that,โ says Coltun, who is based in New York. โItโs kind of where we all came from, that world, and itโs about keeping that tradition alive while in the U.S. and touring. No matter the size of show, with the same amount of energy. Thatโs super important to us.โ The buzz has continued to build, with media praise for both the message and music of Afrique Victime and many comparing Moctar to Western guitar legends like Jimi Hendrix as well as one of Moctarโs chief influences, Eddie Van Halen.
โTo be honest, I donโt really see myself that way,โ Moctar says when put on the spot as the next guitar hero. โTo me, Mdou is someone who is constantly learning, always a beginner. Iโve never considered myself to be an international star or someone who is very famous, thatโs not how I feel deep inside me, right? Of course, Iโm really happy the press is encouraging me, it pushes me on, but I donโt think thatโs accurate.โ
However, his stage presence and performances have definitely struck a chord.

Kyle Gustafson / The Washington Post / Getty Images โ Mdou Moctar
Desert Blues: Mdou Moctar at the Black Cat in Washington, D.C. The bandโs 2021 touring kicks off with a Bonnaroo appearance in September.
โBeing on stage with Mdou, the thing we talk about a lot is we feed off of each otherโs energy,โ says Coltun. โThereโs an unreal amount of energy Mdou can give off, heโs very intuitive and sees whatโs going on, when heโs just jamming or dancing or whatever. I havenโt experienced that when playing before. He has a special ability to move people.โ
While the touring goal according to Oestreich is to continue playing to as many people as possible, Moctar himself isnโt ready to predict anything more than the immediate.
โIn reality, I have no idea what the future holds,โ says Moctar through a translator. โIt was impossible for me to predict the position Iโm in today. I never thought Iโd become an international player, I just thought Iโd be playing music for my friends and the people close to me. I have no idea how it is going to continue in the future. What I do want on a personal level is to always be transmitting meaningful messages to people and especially letting people know whatโs happening around me in my country. Also, on a more personal level, making people happy. But beyond that I really canโt tell you much, Iโm afraid.โ