‘Tour Odyssey’ Announces Second Leg & More

There’s more to “Tour Odyssey” the road trip with headliners The Dirty Heads and Shiny Toy Guns along with Midi Matilda and Oh No Fiasco than the second leg announced this week. The outing also ties in online digital download stores, social media and, well, you.

Photo: Scott Legato / RockStarProPhotography.com

Motors & Music Experience, Silverdome, Pontiac, Mich.

As the tour launches tonight in Texas at Dallas’ House Of Blues, the story behind the story is about the American Association Of Independent Music (A2IM) partnering with imprint Five Seven Music for branding indie labels with artists.

Facilitated by A2IM supporters such as iTunes, Amazon, Spotify, Facebook, YouTube and others, the plan calls for those platforms to help market and create unique content and community features for ticket buyers and fans.

That’s unique content like the free Five Seven Music album samplers given to fans when they buy a ticket for the tour and are on sale a iTunes for $6.99. Along with music from all the bands on the Tour Odyssey, the sampler also includes tracks from Five Seven Music act Nico Vega.

Here’s the track listing:

“Cabin By The Sea” – The Dirty Heads
“Day By Day” – The Dirty Heads
“Fading Listening” – Shiny Toy Guns
“Somewhere To Hide” – Shiny Toy Guns
“Easier” – Nico Vega
“We Are The Art” – Nico Vega
“Down” – Oh No Fiasco
“Falling Sky” – Oh No Fiasco
“Love & The Movies” – Midi Matilda
“Day Dreams” – Midi Matilda

A2IM President Rich Bengloff described such marketing techniques as a way to bring fans together with the artists as well as the people behind the tour.

“These supporters recognize the importance and large market share of the independent alternative music community (over 30 percent) and our community’s flexibility and willingness to embrace new technologies as reasons for being involved in this initiative,” Bengloff said. “Tour Odyssey will seek to connect the dots between fans, artists, content and promoters. We hope this will be the first of many branded touring packages and is the way of the future for our independent community to connect our label members with their artists’ fans.”

Let’s look at the tour, starting with the first leg launching tonight:

Feb. 13 – Dallas, Texas, House Of Blues
Feb. 14 – Little Rock, Ark., Juanita’s Cantina Ballroom
Feb. 15 – Lexington, Ky., Buster’s
Feb. 16 – Raleigh, N.C., Lincoln Theatre
Feb. 17 – Charlotte, N.C., Fillmore Charlotte
Feb. 19 – Norfolk, Va., NorVa
Feb. 20 – Baltimore, Md., Rams Head Live!
Feb. 21 – Allentown, Pa., Crocodile Rock Café
Feb. 22 – New York, N.Y., Best Buy Theater
Feb. 23 – Providence, R.I., Lupo’s Heartbreak Hotel
Feb. 25 – South Burlington, Vt., Higher Ground – Ballroom
Feb. 26 – Clifton Park, N.Y., Upstate Concert Hall
Feb. 27 – Homestead, Pa., Carnegie Library Music Hall
Feb. 28 – Indianapolis, Ind., The Vogue
March 1 – Milwaukee, Wis., The Rave Eagles Club
March 3 – Minneapolis, Minn., Mill City Nights
March 4 – Des Moines, Iowa, Wooly’s
March 5 – Columbia, Mo., The Blue Note
March 6 – Omaha, Neb., Slowdown
March 8 – Fort Collins, Colo., Aggie Theatre
March 9 – Colorado Springs, Colo., Black Sheep

Photo: AP Photo

KROQ Weenie Roast Y Fiesta, Verizon Wireless Amphitheater, Irvine, Calif.

Second leg
April 3 – Tucson, Ariz., The Rock
April 5 – Salt Lake City, Utah, The Complex – The Grand
April 6 – Boulder, Colo., Fox Theatre
April 9 – Springfield, Mo., Gillioz Theatre
April 10 – Chicago, Ill., House Of Blues
April 12 – Niagara Falls, N.Y., Rapids Theatre
April 14 – Philadelphia, Pa., Trocadero Theatre
April 16 – Richmond, Va., The National
April 17 – Winston-Salem, N.C., Ziggy’s
April 18 – Nashville, Tenn., Marathon Music Works
April 19 – Baton Rouge, La., Varsity Theatre

Tickets for the second leg go on sale Feb. 15. For more information check out the websites for The Dirty Heads, Shiny Toy Guns, Midi Matilda and Oh No Fiasco.